You can export this information to a CSV format and use it to come up with relevant content ideas for your pages, blog posts and other marketing materials. It can help you attract organic visitors to your site and, hopefully, convert them into loyal customers. Unfortunately, however, many SEO platforms come with expensive monthly fees that may be out of your budget, especially if you’re a startup or newer business. The good news is there are a number of reputable SEO solutions you can use instead. Here’s Forbes Advisor’s roundup of the seven best free SEO tools.

The basics of search engine optimization

ContentGeniusFX, its IBM Watson AI-powered feature, can help you create and evaluate SEO content to outrank your competitors. It has helped our clients increase their organic traffic by 10%. Enter your seed keyword and it will provide you with relevant search terms.

Marketing with HubSpot

The Ahrefs WordPress SEO plugin will provide you with content audits, backlink checking, and tools to monitor and grow your organic traffic. Semrush is an excellent keyword research SEO tool that, among other things, makes it easy to find out what keywords any page on the web is ranking for. It can be difficult to understand what optimizations you need to make for real organic growth.

Unlock flexible pricing & new endpoints

• It turns out that the solutions that helped win those first few customers rarely scale when the customer list doubles or triples.
• For teams already running campaigns in Semrush, it’s a natural extension of your workflow.
• I also like that it helps with repurposing content across different channels and offers one-click publishing to WordPress and social platforms.
• Additional plans are available for agency and enterprise needs, and there are additional paid-for tools for local listings and STAT data analysis.

Many comprehensive SEO tools have a handful of free features or a free limited-time trial. SEO Anomaly Wincher offers a suite of SEO tools, including a free on-page SEO checker. Enter a URL and keyword target into the search bar to view how optimized your page is for that term. The tool will show opportunities to improve the page for your target keyword. Screaming Frog SEO Spider is a free SEO tool that analyzes your website to find broken links and other SEO issues that might harm the user experience and your rankings.

This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. Using Screaming Frog, I can export the data into spreadsheets to analyze and prioritize issues that need addressing.